Reply to: Google AdSense & PPC

[NickFitz]

Instead of populating the Internet with meaningless junk for clicks, why don't people create something meaningful? They'll have contributed to civilisation they'll feel better in themselves.

Indeed - a friend of mine has spent several years building up a site related to his photography business with no spammy tricks, just useful content (tutorials, reviews, etc.) updated as necessary and added to on a regular basis. Not only has he achieved high search engine placement which drives real-world business to him, he actually makes enough from Google AdSense to cover all his household bills (no mortgage - he used to be a contractor - but Council Tax, water charges, fuel charges and so forth).

He also gets given a lot of free kit (or, from the tighter corporations, loans of kit) in the hope that he'll review it positively - and they don't even ask for it back when he pans it, so he makes a few bob from eBay too

Google has recently taken further steps to prevent spammy ad farms earning anything from them. For those looking for a get-rich-quick scheme, try somewhere else; that gravy train has left.

[Clippy]

Social shopping

Interesting concept.

[tim123]

No particular reason for choosing this site but I remembered they had good content and a fair number of ad's.
.

Really?

It's far too busy for me. I wouldn't be bookmarking this site unless I had a compelling reason.

tim

[Jog On]

So is this a good example of what may potentially generate some good revenue?

No particular reason for choosing this site but I remembered they had good content and a fair number of ad's.

So is this combination to go for?
Informative and relevant content to bring in the users which in turn brings in the advertisers.

If so, how do these ad's work?
Would the site get revenue just for displaying them or only when clicked or a combination of both.

Some advertisers pay per click, some pay per 1000 impressions and some will pay just to have a banner on the site, the more prominent the more they pay. I get a lot of fabulous deal - 'link exchange' emails from people offering me a link on their 'links page' which has 500 other links on a page 5 clicks away from their homepage - in exchange for...... a banner at the top of my homepage!!

I send them an email back saying I have a better idea which is why don't they just send me £50 in exchange for me sending them 25p

They'll look at things like your Google page rank and Alexa score which are measures of how much traffic you get.

Another thing you can do with a high traffic and high page rank site is set up a directory with differing tiers for links to other people's sites like:

• Free link but will not be 'reviewed' and included in the directory in a hurry (can be months)
• Free link if they link back to you (reciprocal) - reviewed in 48 hours-1 week
• Paid listing - for $9.99 they get 'reviewed' and included within 24-48 hours
• 'Sponsored listing' - $49.99 guaranteed review within 24 hours and the link shows up above the non sponsored links

If you look at this list of directories you can see that the higher page rank ones can charge more for a listing.

[tim123]

High volume, low price items typically. It's mainly to do with hand-made crafts and things like that - so there aren't any easy affiliates that I can think of. .

Books?

Don't you get comission from Amazon if you refer someone who buys something.

I see plenty of people doing this.

tim

[Clippy]

If it gets decent traffic you can sell ad space for banners, Adsense are funny about things like holding pages, I think Yahoo have an alternative to Adsense but don't know much about it.

You could throw up a few paragraphs and put Kontera ads in - again I don't know what they're like about holding pages.

So is this a good example of what may potentially generate some good revenue?

No particular reason for choosing this site but I remembered they had good content and a fair number of ad's.

So is this combination to go for?
Informative and relevant content to bring in the users which in turn brings in the advertisers.

If so, how do these ad's work?
Would the site get revenue just for displaying them or only when clicked or a combination of both.

[Jog On]

Maybe a bit off topic, but what advertising platforms do people use to generate income from commonly worded domain sites (like property.com)?

Assuming they don't run, say, an online property site - they just have a holding page with ads on it.

If it gets decent traffic you can sell ad space for banners, Adsense are funny about things like holding pages, I think Yahoo have an alternative to Adsense but don't know much about it.

You could throw up a few paragraphs and put Kontera ads in - again I don't know what they're like about holding pages.

[beaker]

Maybe a bit off topic, but what advertising platforms do people use to generate income from commonly worded domain sites (like property.com)?

Assuming they don't run, say, an online property site - they just have a holding page with ads on it.

[AtW]

How can the advertiser really be sure their click charges are from genuine punters,

Easy - they get 0% conversion. So they add sites on which those non-performing fake ads are to their exclusion list, and Google forms an opinion on the basis of this list. Because if advertisers were making money from those ads they would never add them to exclusion list.

[PAH]

What people actually do is pay people in India and China to click on their ads. Click fraud is a cat and mouse game, but I think Goog are quite good at it.

Or they just pass on the charges to those paying for the adverts. How can the advertiser really be sure their click charges are from genuine punters, they've only got Google's word for it. Wouldn't be suprised if Google have automated clicking set up themselves to fleece the mugs paying silly money per click.

If there are supposedly millions of home PCs being used to send spam, I'm sure the same machines could be utilised for a bit of ad clicking. Probably a case that those getting away with it are doing so because no-one knows how they're doing it!

[Jog On]

I think the guy behind PlentyOfFish might be an exception, though maybe there are other ways he could maximise those 30+ million hits a day!?


http://www.highscalability.com/plent...h-architecture

This is the kind of thing the GRQ gurus use on their sales pages - that's nice traffic to have, especially seeing as the keywords are competitive and pay well.

I don't see the people who make MFA sites making another plenty of fish type of project...

Revenue model has been to use Google ads. Match.com, in comparison, generates $300 million a year, primarily from subscriptions. POF's revenue model is about to change so it can capture more revenue from all those users. The plan is to hire more employees, hire sales people, and sell ads directly instead of relying solely on AdSense.

Very wise

Actually, there must be a way of scamming Google's Adsense by building a site containing a selection of ads, and writing an automated script to click on those ads thus generating money.

I'm sure Google have thought of this scam, but with intelligent use of proxies or other forms or spoof IP addresses, I'm sure someone out there is making a killing. If only I were more intelligent.

It's been tried and they are very hot on things like that. Thing is once your adsense account is banned you have to take on pretty much a completely new identity to get a new one so if you're kicked out of Adsense that's it..

What people actually do is pay people in India and China to click on their ads. Click fraud is a cat and mouse game, but I think Goog are quite good at it.

[Jog On]

no worries - I'll have a dig around my HD when I get home and send you some stuff.


Here's one that's widely considered as a must read:

http://myss.sitesell.com/

Here's a good one for copywriting:

http://mycps.sitesell.com/

And here's another one for affiliate marketing:

http://aff-masters.sitesell.com/

A very good thing to do is get a Google analytics account and install the code on the site then start getting used to tracking your traffic.

It will tell you entry points, keywords they are finding you from, length/depth of visit, even where they click

Testing and tracking is very important, I'm currently learning all about A-B split testing, multivariate and taguchi testing.. fun fun fun!

Join this forum here as well:

http://www.warriorforum.com/forum/

There's enough to keep you busy while flying round the world at least 8 times

[PAH]

Actually, there must be a way of scamming Google's Adsense by building a site containing a selection of ads, and writing an automated script to click on those ads thus generating money.

I'm sure Google have thought of this scam, but with intelligent use of proxies or other forms or spoof IP addresses, I'm sure someone out there is making a killing. If only I were more intelligent.

[PAH]

Adsense is for numpties who can't be bothered to learn about Internet marketing and think that get rich quick really exists.

I think the guy behind PlentyOfFish might be an exception, though maybe there are other ways he could maximise those 30+ million hits a day!?


http://www.highscalability.com/plent...h-architecture

PlentyOfFish is a hugely popular on-line dating system slammed by over 45 million visitors a month and 30+ million hits a day (500 - 600 pages per second). But that's not the most interesting part of the story. All this is handled by one person, using a handful of servers, working a few hours a day, while making $6 million a year from Google ads.

[TheFaQQer]

Next you'll want to learn how to promote them effectively and get your conversion rate up as high as it can go

Do you want to just do it for me instead???

Have you got any free ebooks / PDFs / websites (that I can print out) to consider? I could do with something to help me get to sleep on the plane on Thursday, or failing that something that I might be able to read and have it make me some money!

I need to learn more about SEO at some stage - it's catch-22 though. Site won't make enough money unless I do something about it; but it will cost me money to take time off this contract to learn the stuff....

I'll send her some of the links and see what she thinks about affilaites.

Cheers!