Woman's furious Facebook rant against dairy-free cheese goes viral | Daily Mail Online

'Call it Gary but don't call it cheese!' Woman's epic rant against Sainsbury's new vegan cheese goes viral - and the supermarket's response is hilarious
Anonymous woman tells vegans to call their cheese 'Gary or something'
Angry rant has led vegan community to embrace the new name
The viral storm was sparked by Sainsbury's new range of coconut cheeses
looks like a manufactured news item for free publicity on their new coconut based 'cheese'. But I must admit I then thought about this (NSFW):

Urban Dictionary: Up the Gary