Originally posted by DimPrawn
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That's been going on for decades, since catalogues allowed return of goods. Women getting dresses to wear once then send back as they don't want to be seen wearing the same dress twice anyway.
The move to rental makes sense for items you only want to 'own' for a relatively short period of the product's lifespan so don't need to fork out the total purchase price, as seen with the boom in leased vehicles. Also removes the hassle of selling on and the gamble of price depreciation.
Looks like clothing retail is finally catching up:
Rental fashion: How luxury streetwear is changing the industry
Will we soon be renting rather than buying our clothes?
The old saying "if it appreciates own it, if it depreciates rent it" seems more apt than ever.
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