It must have seemed like such a good idea at the time.

[zeitghost]

BSkyB poised to snatch Mad Men from BBC | Media | The Guardian

First Sky episode audience figures: 98,000

2nd episode audience figures: 47,000

Poor Mr Murdoch.

http://www.dailymail.co.uk/news/arti...st-47-000.html



£5 per viewer.

Excellent, Smithers, excellent.

Carry on.

Ah.

It's all a big mistake:

http://www.guardian.co.uk/media/2012...?newsfeed=true

Honest.