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Telephone Preference Service (TPS) aims to reduce live “direct marketing” calls and is unable to stop calls from organisations who are conducting research. Genuine research calls are not deemed as direct marketing as they generally relate to information gathering or seeking of opinions whereas the purpose of a direct marketing call would be to sell or market a product or service.
Telephone Preference Service (TPS) aims to reduce live “direct marketing” calls and is unable to stop calls from organisations who are conducting research. Genuine research calls are not deemed as direct marketing as they generally relate to information gathering or seeking of opinions whereas the purpose of a direct marketing call would be to sell or market a product or service.
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