Dixons chief John Browett leaves to join Apple

[TimberWolf]

Dixons chief John Browett leaves to join Apple - Telegraph

[DodgyAgent]

Dixons chief John Browett leaves to join Apple - Telegraph

Has Atw approved the move?

[SimonMac]

Well we know how good Dixons/PCWorld staff are so this has to be a good thing

[Sysman]

Well we know how good Dixons/PCWorld staff are so this has to be a good thing

As one commenter put it: "Apple appoints new SVP of Retail from another company that agrees cables should cost a minimum of $30."

It's perhaps time to remind Apple that they just got fined in Italy for misleading their customers about warranty:

Apple was fined a total of €900,000 ($1.2m) by the Italian Antitrust Authority today for failing to properly inform customers of their legal right to two years of warranty service under Italy's Consumer Code. The agency says Apple only disclosed its own standard one-year warranty and offered to sell customers AppleCare for the additional year instead of abiding by the law — pretty shady stuff, actually. The agency fined Apple €400,000 for failing to disclose the legally-mandated two-year warranty and €500,000 for selling overlapping AppleCare coverage.

[TheFaQQer]

Tim Cook, the Apple chief executive, said: "Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met.

I think he's right.

There are very few stores which do customer service like Dixons does.

[AtW]

Has Atw approved the move?

No.

Dixons was hardly successful in the last decade and I can't see what it has got to do with Apple products apart from, erm - high margins

[DodgyAgent]

No.

Dixons was hardly successful in the last decade and I can't see what it has got to do with Apple products apart from, erm - high margins

Have you made your opinion known?

[AtW]

Have you made your opinion known?

Too busy solving some real important problem in a trillion edge web graph

[TimberWolf]

Have you made your opinion known?

AtW has spoken.

[KentPhilip]

No.

Dixons was hardly successful in the last decade and I can't see what it has got to do with Apple products apart from, erm - high margins

Indeed. I bought £10,000 of Dixons shares 10 years ago. How much are they worth now? £500.
Maybe Apple's share price will go the same way..