Company taglines

[Spacecadet]

I'm sure one of the Wil Self short stories has a room full of people who are paid to constantly use trademarked terms in order to get them into common usage and therefore un-trademarked

[AtW]

I'm sure one of the Wil Self short stories has a room full of people who are paid to constantly use trademarked terms in order to get them into common usage and therefore un-trademarked

Wii is not generalised word - people don't say - "let's go wii" to mean they are going to play console games.

Xerox had to actually sue people to stop usage of "I'll go xerox that paper" and make people use words "photo-copying", why? Because if they had not done so then they'd lose their trademark and company name.

Expect to see Google (tm) to go after those who say "googling" in the next 5 years.

HTH

[Spacecadet]

Wii is not generalised word - people don't say - "let's go wii" to mean they are going to play console games.

Xerox had to actually sue people to stop usage of "I'll go xerox that paper" and make people use words "photo-copying", why? Because if they had not done so then they'd lose their trademark and company name.

Expect to see Google (tm) to go after those who say "googling" in the next 5 years.

HTH

Strangely Microsoft seem to be encouraging people to "Bing for it"

[AtW]

Strangely Microsoft seem to be encouraging people to "Bing for it"

Yes, notice capital B and it ain't just because this is start of sentence, and also they encourange to Bing for it at some specific site - not generally saying go "search for stuff".