Microsoft hasn't got a clue about the Internet and branding.

[_V_]

Microsoft decided the Internet would never amount to much and ignored it.

Then the likes of Yahoo and Google showed them otherwise.

So they launched the MSN brand and created MSN Search and it sucked.

So they rebranded it Live (maps, search etc) and it sucked.

Now they've rebranded it Bing and it sucks.