Jaguar’s UK sales rose by 8.73 per cent

[sasguru]

1. Sales <> Profits.
2. Jaguar exports most cars. Uk sales mean nothing.

[HeliCraig]

1. Sales <> Profits.
2. Jaguar exports most cars. Uk sales mean nothing.

1. Partly True.
You need sales before you can have profits. Granted your costs of those sales may exceed your revenue - but without sales you can't have profits!

2. Utter tosh.
Of course most cars are exported - with only two plants in the whole world that is envitable.

However, I have just used my slightly privileged position to check the actual data on 2008 (Dec is excluded). The UK was the biggest single market for Jaguar last year. Some way behind, in second was USA.

[OwlHoot]

HeliCraig, in case you were still inclined to comment, my jag is an XJ Executive (P reg).

[sasguru]

However, I have just used my slightly privileged position to check the actual data on 2008 (Dec is excluded). The UK was the biggest single market for Jaguar last year. Some way behind, in second was USA.

I repeat what's profitability. That's all that matters for survival.

[HeliCraig]

HeliCraig, in case you were still inclined to comment, my jag is an XJ Executive (P reg).

I like the XJ. Bit of a boat to drive though!
New one out later this year.

[HeliCraig]

I repeat what's profitability. That's all that matters for survival.

True. But my comment was on the fact that the BBC had reported BMW's Mini sales rise, and not JLR's Jaguar one. Not whether they were profitable or not!

[lightng]

Its possible to be profitable but still go under. In the short-term cash flow is more important.