Led Zeppelin... anyone going?

[AtW]

I think you do have a point though - many offline marketing people don't have a clue about internet marketing..

Marketing people tend to pick the number they like most, ie the biggest, which in web stats happens to be "hits". They don't like unique visitors, especially unique over a long period (say month). Conversion? Only recently they started paying attention to it at all.

[Jog On]

And to think some of these people are paying to use PPC

[AtW]

And to think some of these people are paying to use PPC

It brings easy traffic, doesn't it?

[Jog On]

It's definitely easy, but expensive if it's not converting. I prefer organic SEO, PPC is good for split testing and dry market tests - for me at this stage of my business anyway.

[AtW]

It's definitely easy, but expensive if it's not converting. I prefer organic SEO, PPC is good for split testing and dry market tests - for me at this stage of my business anyway.

SKA release on 1st Jan 2008 is designed for organic SEO

[Jog On]

SKA release on 1st Jan 2008 is designed for organic SEO

What is SKA?