Cheers Is Getting Expensive

[SueEllen]

G&T up in price.

Now beer up.

https://www.theguardian.com/business...heineken-warns


Heineken has said beer prices will go up as it faces “crazy increases” in the cost of ingredients, energy and transport.
The brewer said inflation was “off the charts” and its costs would increase by about 15%, forcing it to charge more – which could lead to lower beer consumption.

Dolf van den Brink, the brewer’s chief executive, told the Financial Times: “In my 24 years in the business I’ve never seen anything like it, not even close. Across the board we are faced with crazy increases.” He added: “There’s no model that can handle this kind of inflation. It’s kind of off the charts.”

[GigiBronz]

G&T up in price.

Now beer up.

https://www.theguardian.com/business...heineken-warns


Heineken has said beer prices will go up as it faces “crazy increases” in the cost of ingredients, energy and transport.
The brewer said inflation was “off the charts” and its costs would increase by about 15%, forcing it to charge more – which could lead to lower beer consumption.

Dolf van den Brink, the brewer’s chief executive, told the Financial Times: “In my 24 years in the business I’ve never seen anything like it, not even close. Across the board we are faced with crazy increases.” He added: “There’s no model that can handle this kind of inflation. It’s kind of off the charts.”

[woohoo]

Might be a good thing prices going higher for alcohol. Many people are looking for that push to lower their consumption after increasing it during lockdown.