BOOM: Hotel Chocolat

[AtW]

"Hotel Chocolat subscriptions surge as Britons seek comfort from Covid

Chocolate maker’s online and subscription sales will overtake store sales for first time

Hotel Chocolat has reported a surge in subscribers as chocoholics have signed up to regular sweet treats during the pandemic.

The upmarket chocolatier’s online and subscription sales will overtake store sales for the first time as the Covid crisis boosted demand for “regular happy treats” as well as gifts for family and friends, said Angus Thirlwell, the chief executive who co-founded the business in 2004.

Online and subscriptions are set to make up more than half of all sales this year, compared with 15% to 20% before the pandemic. Hotel Chocolat has 3 million customers on its database, up 66% since the end of 2019"

https://www.theguardian.com/business...d-online-store

[ladymuck]

Meh. Mediocre chocolate. Nothing artisan about a company set up by the chap behind carphone warehouse or some such, I forget, exactly.

[Gibbon]

Meh. Mediocre chocolate. Nothing artisan about a company set up by the chap behind carphone warehouse or some such, I forget, exactly.

Exactly, let the plebs pay more for their Thornton's level chocolates. Not awful as you say but way overpriced.