"Kellogg's and Britvic attack plan to ban junk food ads online
Some of the UK's biggest food companies have attacked a plan that could see all online junk food advertising banned to tackle childhood obesity.
In a letter to the prime minister, bosses of firms including Britvic, Kellogg's and Mars said they supported government efforts to tackle obesity.
But they said the plans were "disproportionate" and lacked evidence.
The government has said it is determined to help children and families make "healthier choices".
It originally planned to ban online adverts and TV commercials for unhealthy foods that appeared before 9pm, but strengthened this in November."
Kellogg'''s and Britvic attack plan to ban junk food ads online - BBC News
Some of the UK's biggest food companies have attacked a plan that could see all online junk food advertising banned to tackle childhood obesity.
In a letter to the prime minister, bosses of firms including Britvic, Kellogg's and Mars said they supported government efforts to tackle obesity.
But they said the plans were "disproportionate" and lacked evidence.
The government has said it is determined to help children and families make "healthier choices".
It originally planned to ban online adverts and TV commercials for unhealthy foods that appeared before 9pm, but strengthened this in November."
Kellogg'''s and Britvic attack plan to ban junk food ads online - BBC News
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