Sponsoring myself to compete in a sport

[TheCyclingProgrammer]

Just a thought. We are talking about this sponsorship being classed as an expense to the company so some tax advantage gained. Can you pay the sponsorship but not claim as an expense so no advantage?

You certainly don't have to deduct an expense when calculating your taxable profit. I'm sure many of us pay for our PCG memberships through the company which isn't tax deductible. You still potentially make a saving as you don't also have to incur personal tax to get the money out of the company.

I'd still be wary of a potential BIK charge if you're sponsoring yourself though.