Originally posted by sasguru
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Sales split is roughly 40% US ( inc Canada ) 30% Europe 15% Australia ( inc New Zealand ) 10% "Other" ( Middle-East, Africa ) 5% UK. So I don't feel particularly dependent on the UK economy.
I sell 95% of the software through an American reseller ( who take 5%, but handle license key distribution, renewals, and payment processing ). This means that my customers ( 30% are European ) technically buy it from a US company, to whom I am a supplier. So that should mitigate any "tariffs". Not that there seem to be any on software.
I host the SAAS version of my software in Western Europe ( in Amsterdam ). So technically the code and client data reside within the EU. So that should help with any "data sharing" issues. I could deploy an instance into the UK to support UK customers if required, but I'd rather deploy an instance into the US - technically it's easy enough but would obviously up my hosting costs ( although to be honest that's not a big deal ).
Other than that I don't have any European competitors. I have a Russian and American one. So I'm not overly concerned about EU businesses getting all protectionist and running a buy-EU campaign.
A bad BREXIT for me is the pound strengthening. If it collapsed and there was wide-spread unemployment amongst IT staff I'd take the opportunity to increase the company size. Managed to do this just after the BREXIT vote.
If you want to prosper I think you need to be a maker and not a consumer. And if you can be a maker with an international outlook then so much the better.
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