I hate Flash but gotta admit: Ginsters of Cornwall - Real Honest Food - Home is quite swish. Loaded and ran instantly on my Mac and bizarrely haven't seen a full screen video site like that before (that doesn't involve a loading bar).

(Note, i don't normally browse pastie sites as a rule but having a Chicken 'n Mushroom for my tea and noticed a prize draw offer on the inner sleeve)

Roll on HTML 5