Bóllocks :)

young kids from poor countries

Kid wearing brand name clothing and the latest trainers in California?

I guess after Enron, this might be true (poor country!)

I didn't think about the morals, only the pun at the end when the guy fills up with diesel.

I used to get seriously punished whenever I swore as a child (once and never again, lol).

its marketing based on shock value think the Tracey Emin of advertising, all the advertising execs think its hilarious and witty, most of the rest of us think its obscene tat.

I think the point is that the child is repeating the words her father uses regularly in moments of stress and because advertising people all subscribe to the sparing the rod theory they just make an embarrased laugh when their kids behave apallingly. Either that or they are so shallow they think 5 year olds spouting filth is funny, either way they are in the first batch up against the wall come the revolution.

VW should worry about degrading their brand being associated with this kind of advert.

Is it coincidental some trainer manufacturers use young kids from poor countries to advertise as well as make their goods? Obviously Nike don't suffer from this anymore having banned this in the 90's - the 1990's.

www.boardsmag.com/screeningroom/commercials/1097/

I don't get the context...what's so funny about 5 year olds swearing ? Is there some subtext I am missing here ?

Absolutely brilliant!

Golf GTI TV Commercial