Originally posted by SpontaneousOrder
View Post
The Uncle Bens icon carries an image of an elderly black American man dressed in a bow-tie, meant to connote a docile, servile, domestic servant, catering to the bottomless pit of others needs.
Throughout the American South, it was common practice to call black men "boy" as a sign of disrespect. It was common practice to call elderly black men "Uncle" even though the person uttering the word 'uncle' bore no relation to the black man so addressed.
The image of Uncle Ben's is a condescending, patronizing stereotype that is demeaning to black men. The use of black Americans as company and product mascots for agricultural and food product merchandise was rampant throughout America's racist mistreatment of black Americans, and the denigrating use of black Americans in product placement, as the icon Uncle Ben's attests to, still continues to the present day.
Throughout the American South, it was common practice to call black men "boy" as a sign of disrespect. It was common practice to call elderly black men "Uncle" even though the person uttering the word 'uncle' bore no relation to the black man so addressed.
The image of Uncle Ben's is a condescending, patronizing stereotype that is demeaning to black men. The use of black Americans as company and product mascots for agricultural and food product merchandise was rampant throughout America's racist mistreatment of black Americans, and the denigrating use of black Americans in product placement, as the icon Uncle Ben's attests to, still continues to the present day.
Leave a comment: