The owner of a property is thinking of selling up, so she posts its details on Zoopla TemptMe under its postcode, lets say SW1A 1AA.
Meanwhile, either before or after this, someone else thinks they wouldn't mind buying that particular place, as it's large enough for the family, has a nice big garden and plenty of parking space at the front etc. So they also post a Zoopla entry for it (although how they figure out its postcode isn't explained.)
So in summary, it's somewhat like two krill, chosen at random in the South Atlantic, actually bumping into each other!

I don't think estate agents have much worry about if that is indeed the model (unless Zoopla start sneakily providing public links to TemptMe details).
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