For example, angry words such as 'hate' are replaced with words including 'love' or 'kittens'.
The button is a plugin that can be downloaded on the Chrome or Safari browser and was inspired by the torrent of abuse directed to magazine GQ after they ran a series of One Direction covers.

Silence the internet trolls: Web button replaces abusive comments with words such as love, rainbow and candyfloss | Mail Online
They tested it first on trolls of CUK apparently, no tulip
