The problem with Kodak is because of their Chief Executive Antonio Perez. He called digital cameras a "crappy business" and dumped the Kodak cameras even though they made a profit.
Even if there was not enough profit on the cameras, at least it gave the company some market profile. It seems to be an accounting decision rather than a market strategy decision.
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Previously on "Why can't businessmen speak English..."
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Difference
The difference is that if you say the former everybody thinks you clever and educated and handling the situation, if you say the latter evrybody thinks you are incompetant and you will get fired
HTH
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Why can't businessmen speak English...
Kodak file for bankruptcy protection
"Now we must complete the transformation by further addressing our cost structure and effectively monetising non-core IP assets," said Mr Perez on Thursday
Whats' wrong with "we're skint and we need to sell some stuff"

Effectively monetising my bell end.Tags: None
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