Times celebrates disappearing readers

[PRC1964]

Their on-line advertisers must be rubbing their hands in glee

Yes they will be. They get a very targetted audience without having to pay out for the millions of false page impressions caused by SKA going amok.

[TimberWolf]

Actually, it's sales channels that tends to get used.

Their on-line advertisers must be rubbing their hands in glee

[MarillionFan]

An interesting word, 'portfolio'. It essentially means 'folded paper'. A newspaper is a folded sheaf of papers. An artist's portfolio is a large piece of card folded around their drawings or paintings. An investment portfolio is the same but with share certificates, deeds, IOUs, bonds etc. within it.

And now it is a 'container' for 'revenue streams' (where 'stream' is also being twisted beyond its intentions) for digital media.

Actually, it's sales channels that tends to get used.

[RichardCranium]

So you have to look at all of the revenue streams here

Physical Newspaper
Online
Advertising

What's the portfolio effect?

An interesting word, 'portfolio'. It essentially means 'folded paper'. A newspaper is a folded sheaf of papers. An artist's portfolio is a large piece of card folded around their drawings or paintings. An investment portfolio is the same but with share certificates, deeds, IOUs, bonds etc. within it.

And now it is a 'container' for 'revenue streams' (where 'stream' is also being twisted beyond its intentions) for digital media.

[MarillionFan]

So you have to look at all of the revenue streams here

Physical Newspaper
Online
Advertising

What's the portfolio effect?

[TimberWolf]

Physical. As in the actual physical newspaper. Not the online users.

Pass. Do you think some of the 21 million that used to read it on-line have resorted to buying it (the hard copy)?

[Zippy]

But what will we do for the News in Briefs?

Let Murdoch stick his publications behind a paywall - I really can't see it paying. If I want to read the Times I buy the paper and if it is shit: I can do the puzzles.
I don't read the Sun, obviously.

[MarillionFan]

It's gone from 22.9 million monthly users to 200,000, so I would say no*






*Although I don't know, or care enough to know, if these two figures can be compared except for comedy value

Physical. As in the actual physical newspaper. Not the online users.

[TimberWolf]

But has there been a physical increase?

I do read the Sun website each morning. Stopped with the NOW plus don't buy the paper either. Newspapers bundle up the entire celebrity offering, that will start to die out. I ain't payi g to read about a reality star!

It's gone from 22.9 million monthly users to 200,000, so I would say no*






*Although I don't know, or care enough to know, if these two figures can be compared except for comedy value

[MarillionFan]

But has there been a physical increase?

I do read the Sun website each morning. Stopped with the NOW plus don't buy the paper either. Newspapers bundle up the entire celebrity offering, that will start to die out. I ain't payi g to read about a reality star!

[TimberWolf]

Nice Mashesque headline from the Register: Times celebrates disappearing readers - The Register

Assuming some duplication, the papers reckon this gives them a paying digital audience of about 200,000. Back in January 2009 the sites were pulling in 22.9 million monthly users.

Getting The Times readers to fish out their wallets might not be impossible, but Rupert Murdoch has also promised to make readers of The Sun cough up to look at its website, which might be a little tougher. Murdoch moved The News of the World behind a paywall just over two weeks ago