Reply to: Scouting links? Cancel your Phones4U contract

[oraclesmith]

Just saw my first Phones4U Yes/No sticker today - slapped on an Essex County Council car park sign, presumably by a 'popular' customer of theirs.

Nice one Phones4U ! I mean, what is a typical 16-24 year old going to do with 50 x stickers? Put them on their bedroom door? Yeah, right.

[lexington_spurs]

well done!

[thunderlizard]

Just read this on the news. Nice one scouts!

[Sysman]

Aren't phones4u the dodgy offshore tax dodger people?

http://www.thisismoney.co.uk/news/ar...2&in_page_id=2

Ah, John Caudwell. I vaguely wondered what had happened with his outfit.

[oraclesmith]

Just spoke to an acquaintance of mine who happens to be high up in Reuters. He was the proverbial 'gobsmacked'.

[oraclesmith]

Victory !!!

They pulled the ad !

"......However, due to the unplanned response the scout master ad has received, we have decided not to feature it in the Metro again. Unfortunately, the ad will be running in a couple of monthly magazines during this period as it is too late to pull these from the campaign as they have already gone to print....."

I can see it now - the agency rep in the Phones4U CEO's office ;

[bogeyman]

Think the ads are bad, you should try working for P4U, not for the faint-hearted...

Factoid: AtW used to work for Phones4U.

[oraclesmith]

If you complain to Phones4U, you get a standard response from their press office "We like scout masters and in fact have a lot of respect for them and others who support the youth audience. blah, blah" yeah, right.

Here's my prediction - this campaign will backfire big time. The agency's big ticket clients include Lloyds TSB, Westfield and the Telegraph. So I wonder how many Scouts-positive people are among their management?

[lukemg]

Think the ads are bad, you should try working for P4U, not for the faint-hearted...

[BrilloPad]

Aren't phones4u the dodgy offshore tax dodger people?

http://www.thisismoney.co.uk/news/ar...2&in_page_id=2

Clearly he did not make large enough donations to the Liebour party.

[bobhope]

Aren't phones4u the dodgy offshore tax dodger people?

http://www.thisismoney.co.uk/news/ar...2&in_page_id=2

[Sysman]

Stupid campaign, I have roughly 100 contacts on my phone of which 6 are friends and the rest are business related.

I reach for the mute button as soon as the adverts come on as 98% are annoying bollocks.

Of course the 50 plus "friends" will probably exert peer pressure to have the right trainers/designer stuff.

Going back to when I first started working abroad, one of the highlights of a trip back to the UK was the often humorous and entertaining telly ads. The only recent one which made me smile was the PG Tips one where they did a spoof of the Morecambe and Wise breakfast sketch.

Since I got a digital box, I record most stuff and can skip past the ads.

[TykeMerc]

Stupid campaign, I have roughly 100 contacts on my phone of which 6 are friends and the rest are business related.

I reach for the mute button as soon as the adverts come on as 98% are annoying bollocks.

[oraclesmith]

I have not seen this advert, did they claim that all people in the scouts are sad or that a fictional character who was in the scouts was sad?

This tells you about the campaign. Just Google Phones4u Scouts and you'll see some sites about the ad.

http://www.marketingmagazine.co.uk/n...-youth-market/

It portrays a guy labelled as 'The Scout Master' with the caption 'You might be good at knots. You might be good with children. But there's no way you've got 50 contacts in your phone' There is a 'No' sticker at the top of the poster, and the firm is looking to send out Yes and No stickers to 16-24 year olds. I wonder how many 'No's will be slapped on the backs of Explorer Scouts when they're at school.

[minestrone]

I have not seen this advert, did they claim that all people in the scouts are sad or that a fictional character who was in the scouts was sad?