Reply to: Jaguar’s UK sales rose by 8.73 per cent

[lightng]

Its possible to be profitable but still go under. In the short-term cash flow is more important.

[HeliCraig]

I repeat what's profitability. That's all that matters for survival.

True. But my comment was on the fact that the BBC had reported BMW's Mini sales rise, and not JLR's Jaguar one. Not whether they were profitable or not!

[HeliCraig]

HeliCraig, in case you were still inclined to comment, my jag is an XJ Executive (P reg).

I like the XJ. Bit of a boat to drive though!
New one out later this year.

[sasguru]

However, I have just used my slightly privileged position to check the actual data on 2008 (Dec is excluded). The UK was the biggest single market for Jaguar last year. Some way behind, in second was USA.

I repeat what's profitability. That's all that matters for survival.

[OwlHoot]

HeliCraig, in case you were still inclined to comment, my jag is an XJ Executive (P reg).

[HeliCraig]

1. Sales <> Profits.
2. Jaguar exports most cars. Uk sales mean nothing.

1. Partly True.
You need sales before you can have profits. Granted your costs of those sales may exceed your revenue - but without sales you can't have profits!

2. Utter tosh.
Of course most cars are exported - with only two plants in the whole world that is envitable.

However, I have just used my slightly privileged position to check the actual data on 2008 (Dec is excluded). The UK was the biggest single market for Jaguar last year. Some way behind, in second was USA.

[sasguru]

1. Sales <> Profits.
2. Jaguar exports most cars. Uk sales mean nothing.

[HeliCraig]

Isn't it funny how the BBC don't seem to have reported this?

Yet, they have reported BMW's Mini (thus Cowley, Oxford) related good news here.

Tossers.

[BolshieBastard]

Despite what people think about the cars Jaguar’s UK sales rose by 8.73 per cent last year. (unlike Land Rover) Linky

In the gloom and doom of the car industry - is this something positive ?

Bugger! I was hoping to negotiate about 6k off the price of a brand new XF Lux but I guess that news means I'll be lucky to get 3k off now

[voodooflux]

Its not that simple!

I thought it was - the accounts for last year showed Land Rover at a profit of over $1bn, and Jaguar making a loss of $100m - what reason do you have to doubt this? That would be some cooking of the books to disguise a differential of that magnitude.

... if you want to finish the jig saw of why Jag have been making a loss for so many years - then ask yourself who was telling you they were loosing money, and then ask if you trust that source to be impartial?

For what possible reason would they not be? Particularly with the prospect of due dilligence by any potential purchaser.

For what its worth, I don't think Land Rover ever made the sort of money attributed to it by Ford - a lot of permies at Land Rover are on Jaguar payroll!

I just don't trust the numbers Ford publish. Full stop.

Not sure why you feel that way - explain it to me tomorrow

[OwlHoot]

Which one? I can tell you then!

XJ Executive (P reg)

[HeliCraig]

Hang on, I drive a Jag. What do people think of the cars?

Which one? I can tell you then!

[HeliCraig]

Makes a change from Land Rover carrying Jaguar.

Its not that simple!

Jaguar have a new model, which is very very well received in the XF. They have also launched much hankered after new diesel engines in it recently.

Add that to the fact that they had absolutely awful sales the year before (because the S type which the XF replaced was / is IMHO a bloody terrible car) and pieces start to fit into place.

... if you want to finish the jig saw of why Jag have been making a loss for so many years - then ask yourself who was telling you they were loosing money, and then ask if you trust that source to be impartial?

Incidentally, Volvo were reported as a loss making component of PAG in the reporting period prior to the Blue Oval deciding they wanted to flog them. Suddenly they are very profitable again, and worth $6bn. My arse.

For what its worth, I don't think Land Rover ever made the sort of money attributed to it by Ford - a lot of permies at Land Rover are on Jaguar payroll!

I just don't trust the numbers Ford publish. Full stop.

[OwlHoot]

Despite what people think about the cars ...

Hang on, I drive a Jag. What do people think of the cars?

[voodooflux]

Despite what people think about the cars Jaguar’s UK sales rose by 8.73 per cent last year. (unlike Land Rover) Linky

Makes a change from Land Rover carrying Jaguar.