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A report they comissioned says that they need to go further in protecting privacy:
Originally posted by BBC
the interim privacy impact assessment report, written by Simon Davies and Gus Hosein, of 80/20 Thinking Ltd, said the company should go further.
It said: "Information from websites and queries regarding sexual content, political preferences, medical health, racial origin should be blocked from processing.
"Similarly, as profiles are developed Phorm should communicate openly whether profiles and channels will match information of this type, e.g. matching pharmaceuticals with web activity that searches for anti-depressants."
The report also called on the tool to disregard data collected from website addresses so that ISPs could not, in theory, learn about their customers' commercial preferences, such as which bank or insurance company they use.
"Phorm's plan to use cookies to exclude people who opt-out is illegal (http://www.theregister.co.uk/2008/03/04/phorm_ripa/)"
"Today the BBC reports (http://news.bbc.co.uk/1/hi/technology/7299875.stm) that Sir Tim Berners-Lee, inventor of the web, has spoken out against ISP ad targeting. He summed up public opposition to the system: "It's [web traffic] mine - you can't have it. If you want to use it for something, then you have to negotiate with me. I have to agree, I have to understand what I'm getting in return."
Have you been to BadPhorm? Hopefully they will update it with some new details soon.
It was also in the Guardian the other week - they have got their PR guys out early it seems. BBC website was quoting some privacy expert saying how good Phorm was for privacy
Pointless effort - Brown will say that it is the matter for private companies and that's the end of it.
Those guys will be brought down by bad publicity that will force ISPs to back out of this crap.
Oh really? Like it forced BT to can their Indian call centres and run a reasonable help line? Ask any survivor of repeated 3-hour phone calls to Bangalore tellin them to reset their router and call the manufacturer for more help (with a BT line problem).
Google doesn't track every non-google page you browse, unless you're signed into the account, or you have the toolbar. You can always use a different search engine - for free.
Virgin media are thinking of implementing this to my IS Provision without my permission. I'm none too chuffed about this. I could always switch, sure. I may well do so.
Also - google doesn't install one of it's cookies when you browse to a.n.other site at random, the moment you open your browser.
No - I'm not on about them obtaining the data, it's what they do with it that counts. Selling on all my internet activity, tracking it all, storing it and building up a profile of me based on it, to be used to sell me stuff - is that not a little problematic?
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