Led Zeppelin... anyone going? - Contractor UK Bulletin Board

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Jog On replied

11 December 2007, 12:36
Originally posted by AtW View Post

SKA release on 1st Jan 2008 is designed for organic SEO

What is SKA?
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AtW replied

11 December 2007, 12:35
Originally posted by Jog On View Post

It's definitely easy, but expensive if it's not converting. I prefer organic SEO, PPC is good for split testing and dry market tests - for me at this stage of my business anyway.

SKA release on 1st Jan 2008 is designed for organic SEO
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Jog On replied

11 December 2007, 12:33
It's definitely easy, but expensive if it's not converting. I prefer organic SEO, PPC is good for split testing and dry market tests - for me at this stage of my business anyway.
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AtW replied

11 December 2007, 12:28
Originally posted by Jog On View Post

And to think some of these people are paying to use PPC

It brings easy traffic, doesn't it?
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Jog On replied

11 December 2007, 12:26
And to think some of these people are paying to use PPC
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AtW replied

11 December 2007, 12:24
Originally posted by Jog On View Post

I think you do have a point though - many offline marketing people don't have a clue about internet marketing..

Marketing people tend to pick the number they like most, ie the biggest, which in web stats happens to be "hits". They don't like unique visitors, especially unique over a long period (say month). Conversion? Only recently they started paying attention to it at all.
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Jog On replied

11 December 2007, 12:20
Originally posted by AtW View Post

"An estimated 20 million people rushed to register for tickets to see Led Zeppelin as soon as the band announced their reunion, promoters have said."

Read above my comments about web stats - unlike you I actually worked in this field and know that marketing people don't exactly seek the truth about unique visitors, they prefer the highest figure from those available.

As an internet marketer myself I'm pretty obsessed with things like unique visitors, average length of visit, average amunt of pages viewed, bounce rates (people who hit the back button straight away), entry and exit points and above all conversion rates.

I think you do have a point though - many offline marketing people don't have a clue about internet marketing..
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AtW replied

11 December 2007, 12:08
Originally posted by snaw View Post

I'm not disagreeing with you, for a change. You might have missed the sarcasm thing I prefaced my post with ...
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snaw replied

11 December 2007, 12:06
I'm not disagreeing with you, for a change. You might have missed the sarcasm thing I prefaced my post with ...
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AtW replied

11 December 2007, 12:03
Originally posted by snaw View Post

I believe everything I read in the papers ...

http://news.bbc.co.uk/2/hi/entertainment/6992623.stm

http://music.guardian.co.uk/news/sto...168465,00.html

http://www.telegraph.co.uk/news/main...13/nled113.xml

etc etc

"An estimated 20 million people rushed to register for tickets to see Led Zeppelin as soon as the band announced their reunion, promoters have said."

Read above my comments about web stats - unlike you I actually worked in this field and know that marketing people don't exactly seek the truth about unique visitors, they prefer the highest figure from those available.
Leave a comment:
AtW replied

11 December 2007, 12:02
Originally posted by Jog On View Post

That's the funniest thing I've read today

It's true - I worked with marketing people for a long time - even now if you hear anyone like that speaking of "hits" in web site context you can be 100% he/she has not got a clue
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snaw replied

11 December 2007, 12:02
Originally posted by AtW View Post

Who told you there were 20 mln people applying for tickets? Those marketing people can't understand web stats to save their lifes - any time you hear they mention "XX million hits" then you can be sure they have not got a clue what they are talking about.

I believe everything I read in the papers ...

http://news.bbc.co.uk/2/hi/entertainment/6992623.stm

http://music.guardian.co.uk/news/sto...168465,00.html

http://www.telegraph.co.uk/news/main...13/nled113.xml

etc etc
Leave a comment:
Jog On replied

11 December 2007, 11:52
Originally posted by AtW View Post

Who told you there were 20 mln people applying for tickets? Those marketing people can't understand web stats to save their lifes - any time you hear they mention "XX million hits" then you can be sure they have not got a clue what they are talking about.

That's the funniest thing I've read today
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Alf W replied

11 December 2007, 11:41
Will it be like the Spice Girls tour where the tickets sold out to greedy touts who now can't give them away on eBay? I have visions of 'sell-out' concerts half full.
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AtW replied

11 December 2007, 11:33
Originally posted by snaw View Post

Yep, the 20 million people who applied for the 20,000 tickets are all wrong and as usual AtW is correct.

Who told you there were 20 mln people applying for tickets? Those marketing people can't understand web stats to save their lifes - any time you hear they mention "XX million hits" then you can be sure they have not got a clue what they are talking about.
Leave a comment: