How to ensure your firm is well known

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Paddy replied

4 February 2023, 20:10
A well gnome.
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AtW replied

4 February 2023, 19:49
Why Lord was allowed in the company name?
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SueEllen started a topic How to ensure your firm is well known

4 February 2023, 17:06
How to ensure your firm is well known

Wish I learnt if this trick before naming my company
https://www.theguardian.com/uk-news/...kien-franchise

A refuse firm in Brighton called Lord of the Bins has been ordered by lawyers to change its name after being accused of breaching trademark laws.

The two-man waste collection business was contacted by Middle-earth Enterprises, which owns the worldwide rights to The Hobbit and the Lord of the Rings trilogy.

Nick Lockwood and Dan Walker run the company, which collects household, building and office waste across East Sussex and West Sussex.

The pair said they have been issued with a cease and desist notice after it was claimed they were in breach of the well-known franchise’s trademarks.

As well as changing the firm’s name and website, they have been forced to ditch their company slogan – “One ring to remove it all”.

Lockwood, 36, told the Sun: “If we don’t turn up on time, no one’s going to chuck their Lord of the Rings DVD in the bin. And if they bring out a box office smash, I don’t think more people are going to ring up for waste collection. It’s just bullyboy tactics.”

He added: “We now have the prospect of spending thousands of pounds and [a lot of] effort on rebranding, to appease a multibillion-pound company. We will survive this storm and continue providing a great service for our city, whatever our name.”
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