Something fishy about this story...
https://www.dailymail.co.uk/news/art...ing-shops.html
A bitter war of words between two lookalike neighbouring fishmongers has sparked a verbal battering - with the older outlet accusing its new rival of copying its company.
Fish Universe in Tooting, south west London, has hit out at next-door competitors Fish World after it opened up just a few months ago.
Employees at Fish Universe used to wear blue suits with the company name and number on.
And now Fish World, which opened last month, are using what appears to be a very similar uniform for their staff.
It insists it has done nothing wrong and sells different Jamaican and African seafood and the only reason their outfits are blue are to match the colour of water.
Fuming Fish Universe have now splashed out to change all their staff uniforms to red, to make sure there is no confusion.
The unusual row sparked plenty of comments among community groups who spotted the disclaimer in the shop window.
One joked: 'I can't believe they have opened right next door. Very shellfish of them.'
Another added a comment laden with puns, declaring: 'They probably love this plaice with their heart and sole. Does look and smell a bit fishy though, all the shops in the same roe.'
Fish Universe owner Rafa Kashefi, 34, told MailOnline: 'We have had about 60 calls from customers asking what is going on. Every day we get customers ask us what has happened.
'Next door used to be a meat shop until they decided to start selling fish just a month ago.
'This is the family business. My cousin started it 20 years ago when the first branch opened in Walthamstow- the next one to open was in Fulham and then we opened.
