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I'm not a fan of the Sun, but what's the point you are making?
He's making a point about Sun readers, yet nobody reads the Sun. They just look at the pictures. I think he's saying sales went south when the pictures became 'less biologically interesting'...
“ The joint venture with the Australian betting company Tabcorp – which thought that it would be able to break into the UK market by gaining access to Sun readers – was considered such a disaster by the bookmaker that it paid the newspaper a £39.5m fee to exit the deal early. ”
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