if you want model similar to mobile phones then you will need to provide equivalent coverage, somehow I doubt you will be able to make it
Even if you start making some good progress, you will be slaughtered by Tier 1 mobile companies who already have masts, network connectivity, CS, customers etc. One inhibiting factor is that mobile companies over-invested in 3G and now have to get some revenues -- killing 3G with cheap wifi is something they loath to think.

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