Thanks for all your replies - a mixed bag of advice there!
I finally agreed to a 30% margin. Not ideal but better than nothing! And of course a nice bit of leverage if and when we ever get to renewal in 3 months time.

Quite interesting to see the client contract. There were another couple of things that weren't in line with the contractor contract that I was able to iron out too.

I'm not saying to bring the client straight into it but use this as a threat to the agency if they won't budge. There is big money at stake here and you have to either play hard ball or get the Vaseline out and take it. 
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