Business Scenario - your view

[oraclesmith]

no its very targeted. because its a specialised market, all my advertising is strictly targeted.

thing is im not prepared to risk anymore than 1k on this, as u can see im hardly loaded.

Ok, so if it's very specialised, there will be an easily identifiable limit to the number of potential clients. How much of the whole market is represented by the 18 weeks x 12 clients ?

How much of the whole market have you already covered by targetted marketing (eg. mailings and telephone follow-up) ?

This will enable you to see how much of the market is already eaten up to get you your one sign-up and therefore what your likely outcome will be.

Also, for the refusuals/no responders, is the product/service such that a repeat marketing is feasible. ie. is it likely that the potential clients circumstances will change on a regular basis to allow you to make non-responders into clients at a later date ?

Also, have you asked for any feedback from potential clients, if so, what did they say ?

[el duder]

Ok, so if it's very specialised, there will be an easily identifiable limit to the number of potential clients. How much of the whole market is represented by the 18 weeks x 12 clients ?

How much of the whole market have you already covered by targetted marketing (eg. mailings and telephone follow-up) ?

This will enable you to see how much of the market is already eaten up to get you your one sign-up and therefore what your likely outcome will be.

Also, for the refusuals/no responders, is the product/service such that a repeat marketing is feasible. ie. is it likely that the potential clients circumstances will change on a regular basis to allow you to make non-responders into clients at a later date ?

Also, have you asked for any feedback from potential clients, if so, what did they say ?

lets just say the whole market is very fragmented.
total UK market 1.5million
refusuals/no responders - repeat marketing = yes. some may just not like the idea of it though.
feedback from potentials = good price. very affordable. something new/different. bad experience with other companies in the past.

[oraclesmith]

lets just say the whole market is very fragmented.
total UK market 1.5million
refusuals/no responders - repeat marketing = yes. some may just not like the idea of it though.
feedback from potentials = good price. very affordable. something new/different. bad experience with other companies in the past.

It's easier to work in client numbers than worth. The problem with worth is that one client may be worth 10% or more of the market. Anyhow, it seems your trying to get about 5-6% of the market, from your figures. Only you know how many clients you've already contacted, so you should be able to work out what your sign-up rate is. For example ; if you've already tried half the market and got one response, the chances are you will only get one more response.

Repeat marketing ; work out what would be a suitable time gap and figure out your potential turnover from there. It sounds like once every few months or more, so you should easily be able to scale up from a pilot.

[Flubster]

I reckon el duder is in the birthing pool market....comments?

[oraclesmith]

Er, hang on. Did you say 1.5 million ? Is that clients or money ? I assumed it was money.

[el duder]

Er, hang on. Did you say 1.5 million ? Is that clients or money ? I assumed it was money.

1.5 million clients in the uk market place.

[Andyw]

I reckon el duder is in the birthing pool market....comments?

El duder is an apprentice bankruptee!

[oraclesmith]

1.5 million clients in the uk market place.

Ok, let's figure out what your potential really is. Reduce this figure by (a) the estimated number of clients already having a satisfactory whatever-it-is in place (b) the estimated number of clients who don't ideally fit the product/service criteria (c) the estimated number of clients who wouldn't be able to afford what you're selling or are recessing/downsizing (d) the estimated number of clients who wouldn't buy from you because you are too small, too unknown, etc. You will probably be left with a smallish fraction of what you started with.

Do you know what proportion you might have reached already ?

[_V_]

lets just say the whole market is very fragmented.
total UK market 1.5million
.

Something for Labour Voters? Phoney Tony commemorative plates

[el duder]

Do you know what proportion you might have reached already ?

thats a tough one. out of 1.5 million potential clients?!?

i have spent 1k so i would have hardly scratched the surface of that number.

but im only after 12 clients a week. 216 in total.

216 of 1.5 million whats that percentage?!?

what i do have going for me is this. the average price of this product is 650GBP

i am selling it at 400GBP