It sounds like you're approaching everything really sensibly; which is good. Having the contacts who are happy to work on a day rate is fantastic.
Long sales cycles are a double edged sword - usually very very lucrative opportunities but one job we worked on in pre-sales the client procrastinated over for a year! However, at the end of it we finished the job and there was £30k profit in it (this was one major determining factor for me leaving permie land - got sick of making a lot of money for the company owners)
One thing on the BDM stuff particularly social media; you absolutely have to have a presence, but make sure you focus your time and your energy on face to face networking, using your social media efforts to back up your meetings. For example, I've a couple of LinkedIn articles I regularly point small business owners to which they've found useful, which has given me credability. Not lead to any jobs yet, but the reputational return I got by spending just an hour or two writing an article to me seems worth it. Posting an infographic to "Insta" however, would be a total waste of time. It's all about knowing your market... I've read three books on the topic because it's interesting and I still feel a little lost.
If I can think of anything else I'll let you know!
Long sales cycles are a double edged sword - usually very very lucrative opportunities but one job we worked on in pre-sales the client procrastinated over for a year! However, at the end of it we finished the job and there was £30k profit in it (this was one major determining factor for me leaving permie land - got sick of making a lot of money for the company owners)
One thing on the BDM stuff particularly social media; you absolutely have to have a presence, but make sure you focus your time and your energy on face to face networking, using your social media efforts to back up your meetings. For example, I've a couple of LinkedIn articles I regularly point small business owners to which they've found useful, which has given me credability. Not lead to any jobs yet, but the reputational return I got by spending just an hour or two writing an article to me seems worth it. Posting an infographic to "Insta" however, would be a total waste of time. It's all about knowing your market... I've read three books on the topic because it's interesting and I still feel a little lost.
If I can think of anything else I'll let you know!
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