Milan
The problem with you techies is that you think the technology is the answer to every business problem. Company A has a problem, x millions of calls to contact centres, compared to other businesses in the same market sector, with roughly same amount of customers, volume of inbound customer calls is disproportionately high. Thing is, CRM tools, billing systems etc are almost identical across the different companies so why the disparity? Seems there is a problem with process (maybe), people (training, retention - definitely) and the use of knowledge across different functions within said company.So for the purposes of this exercise the vision has to be at a high level.