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I disagree. Sun readers during the 80's thought that the paper was a Labour supporter...because of the 'red top'. Sun didn't make the switch until it was obvious Labour were going to get in. The Daily Mail switched to supporting Labour after they got in (they have subsequently reverted to type).TonyEnglish said:Never ever over estimate the ability of the British public to think for themselves. If the Sun supports a party then they will get in. Simple as that really. Because NL courted Murdoch in the same way Maggie did, so the Sun started to portray NL in a good light and the Tories in a bad one. The sheep then vote accordingly.
Flubster said:Studies show (I remember doing this in my Government & Politics 'A' level) that newspapers have about a 1% affect of the UNDECIDED electorate.
Flubster said:I remember doing this in my Government & Politics 'A' level
andrew_neil_uk said:What does affect the undecided electorate?