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I can confirm similar findings - we had a walk on the beach on Friday and The Wife[SUP]TM[/SUP] went into Nisa to get some milk and came out with a bag of mini eggs.
TBF it's a master stroke. Everyone likes to have a moan about the first easter eggs on sale so why not get in there first and get some free advertising?
Put up an empty cardboard concession stand at the end of one of the isles saying '2025 Easter Eggs' with coming soon sign and you'll be all over the papers for nothing.