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Microsoft Silverlight

They seem to be more targetting applications, rather than the animation/ads/video/games that Flash is mainly used for.

Interesting though. It seems to me this is what .NET should have been all along. If MS push it out as an update they'll have almost as good coverage as the Flash player has.
 
With XAML, Silverlight can integrate a lot more, in a lot easier way. If you can code in HTML then XAML being a Declarative Markup language makes development / coding simplified, I'm not sure if it will be a lot bigger than Flash but it's a serious competitor
 

Can't say I'm convinced. Not such a factor anymore, but Flash was designed to produce small lightweight files for slow connections, XML is a bit of a joke by comparison. And Flash's frame based animation is simple and effective; doing it differently just gets messy.

One of the comments talks about how developers see a timeline and think "what do I do with that", whereas designers say the same if they see code. Silverlight seems to be more the latter, a tool for developers not designers. Maybe Flex is dead, but I don't see youtube videos and all the little Flash animations that clutter up the web being replaced with Silverlight.
 

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