I wonder whether these policies really save money or generate profit, considering the loss of goodwill from customers and the cost of employing people to argue with disgruntled customers.
I agree. Over the past few years I've used BA and partners for multiple business trips to Australia, US, Singapore, China, around Europe, of course my weekly commute, and I'm using them for my holiday in a couple of weeks - the main reason was because a previous client used them to fly me out somewhere and I started collecting the Exec Club points.
I don't actually like BA all that much - I find their staff less friendly than other airlines, I face regular delays on my weekly flights (as I might with any other airline) - the only benefits I have is that I reached Silver a couple of years ago and managed to retain it. If I don't fly enough to retain it next year then I'm perfectly happy to switch to airlines with other schemes - them going "the extra mile" might have made me reconsider that.
