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Starbuck's problem isn't really with the government. It's with their customers - the government didn't force Starbucks to change their policy - it was their customer base.
They can bang on all they like about tax avoidance being legal. There is no law that forces customers to keep coming into your shop if they disagree with your taxation policy.
The customers will forget about this very quickly. They may however notice if Starbucks suddenly has to put its prices up in order to pay its "fair" tax, whereas the competition can keep prices lower as they don't have the government trying to prevent them from acting as a business.