• Want to receive the latest contracting news and advice straight to your inbox? Sign up to the ContractorUK newsletter here. Every sign up will also be entered into a draw to WIN £100 Amazon vouchers!

Pimps

Menelaus

Super poster
Thanks received
1
Apologies, in advance, that this isn't a rant about how sh!t pimps are.

I spent the weekend in quiet contemplation about the Menelaus brand and what I could use it for. Despite being a codemonkey I'm also a bit of a creative (when I'm off my meds) and have identified five USPs for Menelaus as a "brand", including:

1. Speed - delivering models and thus benefit in extra-fast time

2. Price - as a smaller organisation than the competitors, models are a lot cheaper

3. Disclosure - unlike competitors, disclosing the full detail of how a model works, including weightings

4. Innovation - creating new modelling methods and types which make life better and easier

5. Cross-pollination - working in a number of research fields means better view of model development

So here's the question. Can any of you recommend a pimp who'd be good to find me an excellent sales director? As noted above, as a codemonkey, I'm a-bit-more-than-adequate, as a salesman I'm rubbish.
 
I've started going to a networking breakfast to build up opportunities and to find good marketing people etc.

I've already found a good marketing person who I am in discussion with about building "Brand FSM". Haven't started anything yet, but definitely looks like the right way to go.

A tip for free:

Turn your service into a product. People find it difficult to visualise what you do when you offer a service. By making it a product they understand what they are buying.
 
Serious question:

If you found the man you were looking for, how would you incentivise him to get on board?

PM me if you prefer.

<admin note>Have upgraded your account to allow PM use</admin note>
 
I've started going to a networking breakfast to build up opportunities and to find good marketing people etc.

I've already found a good marketing person who I am in discussion with about building "Brand FSM". Haven't started anything yet, but definitely looks like the right way to go.

A tip for free:

Turn your service into a product. People find it difficult to visualise what you do when you offer a service. By making it a product they understand what they are buying.

So for example lets take the following services

C# Programming
Data modelling
SQL Server 2005/2008
Web development

These are the component parts of building a web enabled database and deploying it. How would one make this a product? Just a starter for ten would be nice.
 
I've started going to a networking breakfast to build up opportunities and to find good marketing people etc.

I've already found a good marketing person who I am in discussion with about building "Brand FSM". Haven't started anything yet, but definitely looks like the right way to go.

A tip for free:

Turn your service into a product. People find it difficult to visualise what you do when you offer a service. By making it a product they understand what they are buying.

Is this a full English or Continental :D
 
So for example lets take the following services

C# Programming
Data modelling
SQL Server 2005/2008
Web development

These are the component parts of building a web enabled database and deploying it. How would one make this a product? Just a starter for ten would be nice.

Dunno yet. Haven't paid marketing guy lots of money to find out. :grin
 

Advertisers

Back
Top