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For 1., for movies I would expect 1080i, for sports it could be 720p but I have a feeling that Sky did change from their original intention to use 720p and decided to use 1080i.
The resolution is half the story, as in theory 720p50 is better for sport and 1080i25 better for movies. For sport, double the frame rate and no interlacing is more of a benefit than the extra resolution, which is why that format was suggested, not because they're being stingey with bandwidth. Obviously 1080p50 would be even better, but that would require a lot more bandwidth.
For movies the source is 25fps only (speeded up from 24) and not interlaced, so there'd be no benefit to a higher frame rate, and no disadvantage to interlacing, but there is a benefit to a higher resolution.
I thought the BBC and Sky were both going to run both formats, but obviously not. No doubt because of the public perception that 1080 must be better than 720 because it's a higher number.

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