Sadly true.
That's because the hirers are generally morons who can't grasp that IT-based problem solving skills are actually transferable between one market and another.
"It's all Business Knowledge! Don'tcha know?" Is it flip! Most of their sacred and jealously-guarded 'business knowledge' could be digested by a bright 11 year old on a wet Tuesday afternoon.
this must be a contender for post of the week.