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Is it sent to you directly?
Are you on BCC or an undisclosed mailing list?
Does it mention you by name in the mail?
Are they agents you speak to regularly?
If the answers are : No, Yes, No, No, then it's spam.
Sending mass emails is a perennial problem even when you have a legitimate reason. Any email that is sent to a large number of people may be flagged as spam by your mail provider because it looks like spam - even if you are using a trusted service like MailChimp.