Originally posted by BlackCountryContractor
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Drug reps visit healthcare professionals to give them information about the drugs and their use. They hope the drugs then get prescribed but there are no guarantees.
My wife is a pharmacologist first and a rep second. She knows more about her specialist disease area than most of her customers.
Pharma sales is highly regulated in the UK. Think of it like
IR35. The government treats pharma like they do contractors - constantly harassing them. That said, they had a bad reputation in the old days - taking doctors on golfing holidays etc. Those days are gone but the reputation will remain for years yet.
I can see it all imploding soon. The fact is that the NHS doesn't give the best drugs, they give the cheapest even if the big picture shows that overall they are more expensive due to being less effective for instance. The budgets are in different hands and there is no joined up thinking. The pharma companies are sick of the restrictions and so are those prescribing. Most know there are better options for the health of their patients and hate that some bean counter dictates what they can do.
It feels so wrong but I am seriously considering using a private GP. I can afford it. I care about my health.
There are solutions - others have mentioned procurement. I did an NHS gig where they paid full list price for servers. Joined up thinking in prescribing guidelines is needed and why not offer a top up option to patients - for instance, allowing them to pay the extra for better drugs.
It all seems so simple, sadly it never is...
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