The client doesn't care what your operating costs are (aka your bills). They care that they get value for money.
Now, you could approach this like a permie and say "please sir, can I have some more, I worked late last week and don't forget that time I reminded you to buy your wife flowers for your anniversary".
Or, you could think like a business and advise the client/agency that you're conducting an annual review of your charges and inform them that there will be a x% increase from the next renewal date. You set x% a little high and expect to be knocked back a little.
What you absolutely can't expect is a nice, tidy, annual % increase (like a permie might get). If you want a rate increase, you have to ask for it and be prepared to explain why you deserve it (because, contrary to what I said above, clients think you're a permie but a cheap one without all the extra baggage).
Now, you could approach this like a permie and say "please sir, can I have some more, I worked late last week and don't forget that time I reminded you to buy your wife flowers for your anniversary".
Or, you could think like a business and advise the client/agency that you're conducting an annual review of your charges and inform them that there will be a x% increase from the next renewal date. You set x% a little high and expect to be knocked back a little.
What you absolutely can't expect is a nice, tidy, annual % increase (like a permie might get). If you want a rate increase, you have to ask for it and be prepared to explain why you deserve it (because, contrary to what I said above, clients think you're a permie but a cheap one without all the extra baggage).
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