Choosing a Ltd company name - does it matter?

[IR35 Avoider]

I called my new company "xyz ccyy Ltd" where xyz were my initials and ccyy the year I set up.

Was slightly worried about putting the year in in case HMRC thought I was going to be launching a string of phoenix companies, but I'm running such a clean operation (not even claiming any expenses) that I doubt any human there is going to be thinking at all in relation to my company.

[xoggoth]

Given all the service company questions may be best if it is not called ***Services Limited like mine was.

[Ignis Fatuus]

Don't make it too long. Mine is XXXXX YYYYY Consulting Limited

which HSBC truncated on the business Visa card to
XXXXX YYYYY Consulting Limit

which makes it look as though I only have some kind of "limited" card.

[Spacecadet]

Try not to pick any technologies in case you fall foul of trademarks and also it will limit the scope of services of your company. You can't be called SAP Solutions for example and if you are Java R Us you will find it won't work very well if you start doing other stuff.

Calling it something stupid will, in most cases look stupid and unprofessional. In a few cases it could be seen to be cool and contemporary. I mean.. 'Apple' what a stupid name... but it is a fine line. You are still a professional so I would stay clear of anything ridiculous

given all the legal battles Apple Computers had with Apple the record label, "Apple" was indeed a stupid choice of name

[VectraMan]

I named my company after my domain name (with "Software" on the end) rather than the other way around.

The only problem is HMRC have it as "Softwear" for PAYE (even though I've told them twice).