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Your approach of looking at what they are clicking etc is ok but it doesn't tell you what is stopping the customer from signing up or buying your product. You will often find that people may not understand what your selling or the terminology. Especially if your selling some kind of subscription service.
I've had feedback about the general site design not inspiring confidence, people worried about security, lack of prominent contact details, credit card client validation not allowing some credit cards, people having problems in various browsers etc. These have all been passed on by allowing the customer to get in touch easily.
Think this is what I'm after. I have google analytics, but I'm really interested in user feedback on the site and what stops them clicking through to a purchase, or any improvements required. Will need to investigate how to implement this *sympathetically*. Thanks.
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