Website promo codes

[TheBigYinJames]

Originally Posted by Gros

No, you miss my point. The postcodes wouldn't be ticked off the first time they are used. So 20 people with the same postcode could use the promotional code, as long as that was actually their postcode. It just stops them giving the code out to all and sundry, as they will need to enter their genuine postcode when they make their purchase, which will not be valid against the database.

So basically you are offering the discount to selected postcodes, and then validating that the people putting the code in actually live in that postcode? It's a bit rough and ready, though. If they pass it to neighbours, they'll be able to use it too, only their more distant family members won't unless they live on the same street as someone else who got a code.

In effect you're offering a discount to selected people (and all their neighbours). If your marketing spreads it about a bit, you'll pretty much allow 100% coverage anyway.

[mailric]

Originally Posted by TheBigYinJames

Since you're awarding a discount based on their postcode, why bother giving them a promo code to enter at all?

Check their postcvode is on your D and then just say something like "you've been awarded an automatic discount"

No need for promo codes at all unless you want them to feel as if they're getting 'something', in which case just any old tulip for the code since you're not using it anyway.

Agree. Put in the letter - "youve been selected for a discount which will be applied at point of sale". Then when you spot postcode coming through apply the discount. No need to bother with codes and getting customers to remember/not lose them.

[NickFitz]

Originally Posted by mailric

No need to bother with codes and getting customers to remember/not lose them.

OTOH, the fact that they use the code indicates that they're responding to the mailshot, rather than just happening to make a purchase after it goes out, which could give the business some useful metrics on the effectiveness of the mailshot.

[TheBigYinJames]

Originally Posted by NickFitz

OTOH, the fact that they use the code indicates that they're responding to the mailshot, rather than just happening to make a purchase after it goes out, which could give the business some useful metrics on the effectiveness of the mailshot.

This method is used a lot with magazine adverts, in order to guage which magazine adverts get the better response (in order to ditch the tulip ones)

But this is a direct marketing campaign by letter, so not sure what you would be measuring - how many people bin your junk mail?

[NickFitz]

Originally Posted by TheBigYinJames

This method is used a lot with magazine adverts, in order to guage which magazine adverts get the better response (in order to ditch the tulip ones)

But this is a direct marketing campaign by letter, so not sure what you would be measuring - how many people bin your junk mail?

Exactly. People might make a purchase even though they threw the mail away without opening it, which would skew the figures.

It's probably not worth bothering with, but you know how these management types like to have numbers to put into their spreadsheets, whether they mean anything or not