Still gathering requirements...
BoggyMcCBoggyFace is too good to be a permie
Contractor Among Contractors
The_Equalizer has more data than eek
Iceland made a big switch to organic veg very early on. I rather liked the idea, if for nothing more than it was totally a 'non-Iceland' thing to do:
Iceland makes big switch to organic veg - The Guardian 15/07/2000
Unsurprisingly, it didn't work out for them.